Measure over Matters

5 Metrics that are a must for a Successful Web Project It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous …

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A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define …

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How the right size of fonts matter for brands?

Have you ever thought why fonts are so vitally important? Yes, you read it right – choosing the right font is one of the most critical tasks of a designer. Think about the way you dress-up. Based on what you wear, people assume your sense of style, your age, your personality. Clothes leave the strongest …

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Web Design Best Practices @ Difinity

A website is considered great following its usefulness, relevancy and user friendly design. Every web project is different and hence it must be treated in its unique depending upon its service offering or products and its target market. But, there are some basic design principles that are universal to all websites. Abhijit Sarkar heads the …

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Why You Need to Switch to Long Scrolling Site?

Are you still stuck with “above the fold”? It’s time to move on. With the increasing use of mobile devices, today, single page long scrolling websites are growing more popular. It is easier for an user to scroll on a smaller screen, than navigate to other pages. Earlier long scrolling sites were considered taboo. From …

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Difinity Wins Envato Market Wallpaper Contest

Envato Market ran a design and creative wallpaper competition for three weeks in the month of June. Thousands of entries were submitted matching the theme of the contest – Urban. Difinity not only scored the top position in the contest, but several entries got a special mention. Priyanka Deb, from the design team was declared …

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Elements of an Event Website

Are you planning an event? Have you considered developing a separate website for your event? This is help you to brand your event, reach a bigger audience, and convert them into attendees. Your event website is a place where you can share every major information about your event and generate interest in people to attend …

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Design First for Mobile

By considering the mobile first approach, it is easier to meet mobile user’s requirements. The mobile screen is smaller and runs on a lower connection speed. This leads to more focused work, and produce concise, fast and relevant mobile experience that will work smoother on tablet and desktop.  

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Give Your Website a Festive Look this Christmas

With a little over month to go for Christmas, are you planning to decorate your website to give it a festive look? Here are some great ideas to help you to spice up your website this festive season. It must snow when Christmas Christmas isn’t complete without snow. So, it is a great idea to …

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Smashing Magazine December Issue – A Reason to Celebrate

It seems the festive season has already begun for us. On the very first day of the Christmas month, Difinity has a lot to celebrate. Three wallpapers designed for the month of December, was submitted, selected and published in Smashing Magazine. And this was made possible owing to the great efforts of the design …

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